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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q12-Q17):

NEW QUESTION # 12
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?

A. Establish data relationships and create Data Filters for the marketer to modify.
B. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
C. Link the data extensions in an Attribute Group.
D. Create SQL Query Activities for the marketer to modify.

Answer: A

Explanation:
Since the marketer has little coding experience, creating Data Relationships (via Contact Builder) and enabling segmentation using Data Filters is the best approach. Data Filters are a marketer-friendly, drag-and- drop tool that allow segmentation without the need for SQL or scripting.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Data Filters
# "Data Filters allow non-technical users to segment data extensions using an intuitive interface without needing SQL or scripting knowledge." Source: Salesforce Help - Data Relationships in Contact Builder
# "Data Relationships connect Data Extensions and enable users to create filters based on joined data without writing code."
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NEW QUESTION # 13
A marketer wants te capture open-ended feedback fram custamers via SMS and write it to a data extension.
How could MebileComnect be used to accomplish this?

A. Use a vote/survey message template to capture the response.
B. Use an info capture messege template to capture the response.
C. Use an outbound message template with embedded AMPscript to capture the response,
D. Use a text-response message templabe with embedded AMPscript to capture the response,

Answer: D

Explanation:
To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback.References:Salesforce MobileConnect documentation, AMPscript in MobileConnect

NEW QUESTION # 14
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Google Analytics 360
B. Mobile Studio
C. Advertising Studio
D. Einstein Engagement Scoring

Answer: C

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Advertising Studio.
* Advertising Studio allows you to sync CRM and behavioral data (like email engagement) with advertising platforms (Google, Facebook, LinkedIn).
* It enables you to suppress audiences who have taken specific actions, such as multiple email opens and clicks, from being targeted in paid media campaigns.
#Why others are wrong:
* A: Mobile Studio handles mobile messaging (SMS, push), not audience suppression for display ads.
* C: Google Analytics 360 is used for web tracking and reporting, not managing ad suppression from Salesforce data.
* D: Einstein Engagement Scoring helps with email targeting, but it doesn't manage external ad suppression directly.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Advertising Studio Overview:
"Use Advertising Studio to suppress or target audiences for advertising channels like Facebook, Google, LinkedIn, based on engagement data or CRM attributes to optimize marketing spend." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_as_ad_studio_overview.htm)
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NEW QUESTION # 15
Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data.
How should they connect the data?

A. Data Designer
B. Data Relationships
C. Entry Source Data Extension
D. Contact Configuration

Answer: A

NEW QUESTION # 16
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

A. Exclusion Script
B. Suppression List
C. Exclusion List
D. Auto-suppression List

Answer: B

NEW QUESTION # 17
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