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Salesforce Marketing Cloud Administrator certification exam is a valuable credential for professionals who want to demonstrate their expertise in managing and optimizing Salesforce Marketing Cloud. It can help them enhance their career prospects, increase their earning potential, and contribute to the success of their organizations' marketing initiatives.

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Salesforce Marketing-Cloud-Administrator certification exam is a comprehensive test that covers a wide range of topics related to Marketing Cloud. These topics include Email Studio, Mobile Studio, Social Studio, Advertising Studio, Marketing Cloud Connect, and Data Management. Marketing-Cloud-Administrator Exam also covers topics like Marketing Cloud best practices, security and privacy, and troubleshooting issues.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q51-Q56):

NEW QUESTION # 51
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

A. Mobile subscribers are not counted as contacts.
B. Only active email subscriber is counted.
C. There are overlapping contacts in each of the channel
D. Synchronized contacts are only counted after sending

Answer: C

Explanation:
The reason why the total contact count of 500,000 is less than the summed total of email subscribers, synchronized contacts, and mobile subscribers is D. There are overlapping contacts in each of the channels.
This overlap occurs when the same contact is counted across different channels (e.g., a contact might be both an email subscriber and a mobile subscriber), thus leading to a lower total contact count when duplicates are not counted more than once.

NEW QUESTION # 52
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A. Parameter Manager
B. Personalization Builder
C. Web and Mobile Analytics
D. Advertising Studio

Answer: A

NEW QUESTION # 53
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A. Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
B. A multiplier is applied to each SMS message based on the destination country
C. Each email consumes five super messages when sending below a certain threshold.
D. The majority of NTO's subscriber base is in the United States.

Answer: B

Explanation:
A multiplier is applied to each SMS message based on the destination country, which could explain why NTO is already at 75% utilization for their annual Super Messages. For example, sending an SMS message to a subscriber in Germany consumes 1.5 Super Messages, while sending an SMS message to a subscriber in India consumes 3 Super Messages. The other options are not true or relevant.

NEW QUESTION # 54
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A. Business name and a link to the business website
B. Preference Center link and a link to the business website
C. Business name and physical mailing address
D. Preference Center link and physical mailing address

Answer: D

Explanation:
Under CAN-SPAM requirements, for each commercial send, the Marketing Cloud admin should ensure that there is a Preference Center link and a physical mailing address present in the email. This compliance is critical to allow recipients to manage their email preferences (such as unsubscribing) and to meet legal requirements by providing a physical mailing address, offering transparency and options to the recipients.

NEW QUESTION # 55
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A. Business name and a link to the business website
B. Preference Center link and a link to the business website
C. Business name and physical mailing address
D. Preference Center link and physical mailing address

Answer: D

Explanation:
Explanation
To comply with CAN-SPAM regulations for each commercial send, the admin should ensure that their emails contain a preference center link and a physical mailing address1. A preference center link is a link that allows subscribers to manage their subscription preferences and opt out of receiving future emails from NTO. A physical mailing address is an address that identifies NTO's location and contact information. These elements are required by CAN-SPAM for any email that promotes a commercial product or service1. The other options are incorrect because:
* Business name and a link to the business website. These elements are not required by CAN-SPAM for each commercial send, although they may be useful for branding and marketing purposes. CAN-SPAM only requires that NTO clearly identifies themselves as the sender of the email and provides a valid reply-to address1.
* Business name and physical mailing address. These elements are partially correct, as CAN-SPAM requires NTO to include their business name and physical mailing address in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails1.
* Preference center link and a link to the business website. These elements are partially correct, as CAN-SPAM requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include their physical mailing address in each commercial send1.

NEW QUESTION # 56
......

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